Campaign Sets Goal of Reaching 3.5 Crore Women Under “Breast Cancer Free 2030” Initiative
New Delhi: India Turns Pink and Pink Ribbon International have jointly launched a major collaboration aimed at strengthening breast health awareness, prevention, early detection, screening, research, and support services across India.
The collaboration was formally announced at a programme titled “Pink Ribbon Foundation & India Turns Pink Global Launch” held at the Constitution Club of India, New Delhi.
Working since 2013 with the mission “Early Detection Saves Lives,” India Turns Pink has been undertaking breast cancer awareness and free screening initiatives through CSR collaborations and community-based programmes. Pink Ribbon International, meanwhile, has been supporting breast cancer research, prevention, awareness and early-detection programmes across 96 countries.
As part of the new collaboration, Pink Ribbon Foundation India will be established as a national platform dedicated to strengthening efforts towards breast cancer prevention and eradication. The initiative will be guided by the vision “BREAST CANCER FREE 2030”, with a particular focus on improving access to breast health awareness, screening and early-detection services for women across India.
The programme was enlightened by Mr. Nico Schiettekatte, Counsellor for Health, Welfare & Sport, Embassy of the Kingdom of the Netherlands in India.
Dr. Jyothshna Tirunagari, National Spokesperson, TDP and President of Samskara Foundation, attended the programme as a Chief Guest.
The event also witnessed the presence of several distinguished Guests of Honour, including AVM Manoj Kumar Mehra, Vishisht Seva Medal, PhD (Retd.); Dr. Rakhi Mehra, Professor and HOD, Ishan Ayurvedic Medical College and Research Centre, Noida; and Mrs. Mallika Thangeshwaran, former Advisory Panel Member, New Delhi Region, Central Board of Film Certification (CBFC), Ministry of Information and Broadcasting, Government of India.
Leadership Behind the Initiative
The launch was led by Mr. P. A. Ananda Kumar, Founder & President, India Turns Pink, along with IT Secretary Mr. Annamalai Saravanan and Vice President Mr. Surya.
Representing Pink Ribbon International were Mr. Walter, Founder & Director, Pink Ribbon International, and Ms. Fionnuala Shannon, Director of Global Operations, Pink Ribbon International.
The India Turns Pink team members who participated in the programme included Mrs. Sarita Chauhan, Secretary, Delhi NCR; Ms. Vishali, Organising Secretary; and Ms. Aarthi, Secretary – Screening, along with other members of the organization.
Project Coordinators Ms. Prithiusha, Ms. Preethiga, Ms. Brindha and Ms. Rolanda also participated in the launch programme.
Nationwide Campaigns Planned
Under the collaboration, the organizations plan to undertake a series of nationwide initiatives to expand breast health awareness and early-detection services. These include:
- Women First Programme
- Airports Turn Pink India
- Colleges Turn Pink India
- K2K National Awareness Campaign
- Corporate Turns Pink
- Scientific Research Fund
- AI Health Innovation Hub
According to the organizers, the movement aims to reach 3.5 crore women across India, creating greater awareness about breast health and the importance of early detection, particularly among young women.
The organizations emphasized that early detection can play a crucial role in improving outcomes and reducing the impact of breast cancer. They called upon women, families, educational institutions, corporates, healthcare professionals and the wider community to come together and carry the message forward as a national movement for women's health.
Speaking about the initiative, the organizers reiterated the campaign's core message:
“Early Detection Saves Lives.”
Women’s Health – Nation’s Wealth.
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