Korea Fair in India by KOTRA

Vivek Sharma

NEW DELHI: Korea has extended an open invitation to the Indian businessmen interested in cosmetics, healthcare, sports, interior designing, personal hygiene, and other consumer goods to come to ‘Korea Fair in India’

With this, the Indian businessmen stand a chance to interact on one-on-one basis with the representative of 40 Korean companies exhibiting their products here and also have a closer look at the products being exhibited by them.

‘Korea Fair in India’ is the first-ever Korean products fair of this kind happening in India.

According to the KOTRA officials, the Korea Fair in India will offer an opportunity to the Indian businessmen especially the owners, importers, small & medium enterprises (SMEs) to not only look at the products on display, but they would also be able to interact with the Korean counterparts to explore future business prospects.

About 15-16 of the Korean companies participating in the Korea Fair in India are Korean startups. Also, a number of Korean investors and venture capitalists (VCs) are also participating in the event.

Some of the Korean companies exhibiting their beauty products include Hybio, BioMiracle, Dionekorea,  RoseRoseShop, Pretty Skin, and IMS Korea.

Other Korean companies in the consumer goods section are Blue, Mom Healthcare, Waters, Air Vision, Nature Su, FISCO, Noah Creative Lab and Bags in Bag.

On the display are the products like dusk masks and safety systems, health belt, power chip, protectors, alkaline water generators & purifiers, eco-friendly body care detergents, fabric refresher, pet odor removers, highly functional air filters, bamboo cotton sanitary pads, and fashion bags & travel pouches.

Since 1962 as part of Korea’s first 5-year Economic Plan, KOTRA has been dedicated to creating new export markets and increasing Korea’s trade value, which reached $1 trillion in 2011. In the late 1990s, the agency helped Korea overcome the Financial Crisis by starting its foreign direct investment promotion division.

And in the last half-century, KOTRA has played a significant role in supporting Korean companies expanding overseas. In preparation for a rapidly changing market environment, and using Korea’s expansive FTA network, KOTRA is focusing on the globalization of SMEs, the backbone of the Korean economy, by providing them with customized support related to global business establishment and export. To further expand Korea’s trade sector, KOTRA is increasing the exports of new growth industries such as the knowledge service industry, medical-bio industry, and green industry.

The culture-based Korean Wave is making economic waves as well with its high export value. By supporting these and other industries, KOTRA contributes to the economic development of Korea and developing countries through technological innovation, industrial infrastructure formation, and HR development.